Short, useful notes on building a website that actually brings in work: what to decide, what to prepare, and when paid budget is worth spending. Every piece is published in English and Dutch.
The label tells you less than the operating model. Choose based on who does the work, what the website must carry and how much coordination you want to own.
A homepage can look polished and still make every buying decision harder. These are the quiet gaps between a visit and a useful enquiry.
The right route depends less on taste than on what your website must do, how quickly it must launch and how much change it needs to absorb.
Paid traffic does not repair a weak website. It exposes it faster. Check these five conditions before you increase the budget.
