Is ad management a core service or an add-on?

It is an optional growth layer. We usually recommend it when the website, offer, tracking and margins are ready for paid traffic. If those foundations are weak, we fix them first.

What's the minimum ad spend you work with?

We typically work with brands spending €3,000+ per month in media. Below that, the management fee can eat into returns and a leaner self-serve setup may make more sense.

Which channels do you cover?

Primarily Google Ads and Microsoft Advertising for search intent. We also manage Meta for Facebook and Instagram, and Taboola for native placements when the offer and funnel fit.

Do I keep ownership of my ad accounts?

Always. We work inside your accounts, with your billing and your access. If we stop working together, the account, data and campaigns stay with you.

How do you report performance?

We report on the commercial metrics: revenue, ROAS, CPA, lead quality, spend and the changes made. You get context, not just screenshots from an ad platform.

Service 02 / Paid media add-onGoogle / Bing / Meta / Taboola

Optional growth layer

Paidmedia,whenitfits.

Ads are not the default answer. They make sense when the offer, website, tracking and margins can carry traffic. When that moment comes, we bring deep experience across Google, Bing, Meta and native.

Talk ads See platforms

Managed spend: €15M+
Primary depth: Google & Bing
Added when useful: Meta / Native

Campaign dashboard · illustrative

Live

ROAS

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Spend

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Revenue

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Last 7 days · revenue

Building, weekly.

+28%

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Creative rotation

Network experience

The platforms we actually know.

Search is the core. Google Ads and Microsoft Advertising are where high-intent demand usually lives. Meta and Taboola enter when the business needs discovery, retargeting, creative testing or native scale.

We do not push every channel into every account. The mix follows the funnel: where demand exists, where it can be created, and where the economics still work after fees, fulfilment and margin.

Search-first demand capture

Google Ads

Search, Shopping, Performance Max, Display and YouTube structure for people already looking for the thing you sell.

Search / PMax / YouTube

Bing and partner intent

Microsoft Advertising

Often overlooked, useful for cheaper incremental intent, B2B audiences and high-value queries across Bing and Microsoft placements.

Bing / Audience / Shopping

Creative-led discovery

Taboola

Native placements for content-led offers, education funnels and broader discovery once search and remarketing are already disciplined.

Native / Content / Discovery

Google Ads, Microsoft Advertising, Meta and Taboola names and logos are trademarks of their respective owners. Their appearance here does not imply endorsement or partnership.

Channel logic

Each platform gets a job.

Good media buying is less about launching everywhere and more about assigning each channel a role in the buying journey.

Capture intent

Google and Bing pick up existing demand. We tighten keywords, query quality, landing pages and bidding so spend lands on people with intent.

Build demand

Meta can work when the product needs visual proof, fresh hooks and fast creative feedback. We test angles before scaling budgets.

Extend reach

Native networks like Taboola only make sense for the right offer and funnel. We treat them as a scale layer, not a shortcut.

What we manage

From account structure to the numbers that matter.

The work covers strategy, buildout, measurement, optimisation and reporting. Your accounts stay yours, and every decision has to make commercial sense.

Account audit

We review structure, search terms, conversion actions, audiences, budgets and wasted spend before touching anything.

Channel plan

A practical media mix across search, social and native based on offer, margin, funnel maturity and budget.

Campaign buildout

Clean campaigns, ad groups, assets, audiences and naming conventions inside your own ad accounts.

Tracking and attribution

Conversion tracking, UTMs and reporting views set up so ROAS, CPA and revenue are readable.

Weekly optimisation

Budget shifts, query pruning, bid changes, creative rotation and landing page feedback handled in a steady rhythm.

Clear reporting

Monthly notes that explain what changed, what worked, what did not, and where the next budget should go.

How it runs

Measured, then scaled.

We keep the operating rhythm simple: fix the foundations, launch with intent, then optimise from real account data.

Phase 01
Audit
We inspect the current account, funnel, tracking and economics. If ads are not ready yet, we say so.
Phase 02
Map
We decide which channels deserve budget, what each campaign is meant to prove, and which KPIs matter.
Phase 03
Launch
Campaigns go live in your accounts with clear naming, conversion tracking, creative variants and budget guardrails.
Phase 04
Optimise
We review weekly, cut waste, move budget toward signal and report monthly in plain commercial language.

What this is not

No vanity
media buying.

No locked ad accounts. You keep ownership and access.
No channel recommendations just because a platform is trendy.
No reporting that celebrates clicks while revenue is unclear.
No set-and-forget campaigns. Accounts need a weekly rhythm.

Questions

Before we put budget behind it.

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Want better ROAS?

Email the studiohello@thebrandrefresh.com WhatsApp+31 20 261 5117

Paidmedia,whenitfits.

Offer ready?

Same spend.

3 hooks.